Pioneers Pushing Boundaries

Elixum, with its flagship product Avatar, is a brand of the globally trusted CAMELOT Group. Elixum innovations are grounded in an exceptional mix of assets:



We built Avatar with decades of practical experience in supply chain planning solutions, knowing exactly where and what to advance, replace, or invent. We are pragmatic innovators who bring good ideas to reality – straightforward and result-oriented.


Scientific Approach

We follow an engineering approach that incorporates the latest insights from scientific research. We work closely with partners from academia in the areas of planning and decision automation to solve our customers’ planning challenges.


Digital Masterminds

We are digital masterminds who envision quantum leaps, always having the big picture in mind. We decided to not just evolve traditional approaches to digital supply chain planning. Instead, we created something entirely new.

Elixum was born out of the CAMELOT Group

Our Growth Story

For over 25 years, CAMELOT Group’s experts have been implementing supply chain and operations planning and scheduling. In hundreds of projects, they identified critical solution gaps and subsequently developed innovative ideas to close them. For over 25 years they have been combining project experience, product development expertise, and industry knowledge. For over 25 years they have been listening to customers around the globe.

And now, Elixum has turned this experience into the next-generation supply chain planning software: Avatar.

We look back on a successful track record in solution development, and we look forward to further shaping the future of supply chain planning. We have understood that fast and elastic innovations are needed that are based not on where you are but on where you want to go. Our Avatar is truly cloud-native and built without the limitations of any legacy.

Avatar rings in a new era.

Breathing Supply Chain Management

Elixum founder Josef Packowski is a supply chain visionary well-known in the industry. For more than three decades, he has been driving innovation in supply chain planning, always thinking one step ahead. Under his leadership, cyclic scheduling was brought to the next level and made available for standard software applications.

Josef Packowski was one of the first to bring demand-driven principles to life in SAP. Even before the era of automated decision-making, he conceptualized applications for automated parameter renewal for complex supply chain networks. And now he conceived a new technological approach, the Unified Core Model, and an enterprise application for end-to-end supply chain and operations planning – Avatar.

Josef Packowski
Quotation Mark

I am proud of what me and my team have accomplished. We have built the next generation of supply chain planning innovations, with Elixum as our new home.



Steffen Joswig


Responsible for business strategy and technology


Andreas Göbel

Chief Innovation Officer

Responsible for driving new ideas and
concepts within Elixum


Iris Heckmann, PhD

Chief of Resilient Network Capabilities

Responsible for operations research and
supply chain resilience


Florian von der Weth

Chief Product Officer

Responsible for strategic product
vision and direction


Inci Torcuk

Chief Experience Officer

Responsible for the overall design and experience of Elixum


Tobias Heckmann

Chief People & Culture Officer

Responsible for organizational growth and development of top talents

What We Are Proud Of

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Cutting-Edge Solutions
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Improved Supply Chains

Our Mission


Embedding innovation in our corporate DNA, we pursue one central purpose: deliver sustainable business benefits for our customers.


Enabling our customers for resilient supply chain planning, we increase the strength of the global supply chain ecosystem, across company borders.


Helping our customers to reduce waste and consumption, and achieve the increasingly demanding sustainability goals required to secure the future of our planet.


Why Customers 💙 Us



Strong Partners for Strong Supply Chains

Together with our partner ecosystem, we offer extended end-to-end services tailored to specific industrial, organizational and regional needs.

Convince Yourself

Just drop us a line!