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Privacy Policy

Effective date: November 1, 2022

Elixum – a Camelot Group company takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this privacy policy.

This page informs you about everything you need to know about how Elixum protects your personal data and what your rights are with respect to your personal data.

If you have any questions about data protection, you can contact us at any time.

Any changes we make in the future to our data protection regulations to the declarations published here will be posted on this page.

Who is the data controller?​

Responsible for data processing in accordance with the data protection laws:

Elixum GmbH
Theodor-Heuss-Anlage 12
68165 Mannheim

Email: dataprivacy@elixum.com

What personal data do we collect?​

Personal data is information that can be used to determine your identity – such as your name, address, or telephone number. We collect personal data from our employees, applicants, suppliers, business contacts, partners, and website users.

Our website can be used without providing your personal data. If personal data is collected on our website, the provision of your data usually is no obligation but can be provided voluntarily.

For what purpose do we process personal data?​

Elixum collects and uses personal data to provide the websites as well as our contents and services within the framework of the provisions of Art. 6 para. 1 a to f DSGVO, i.e. as far as the DSGVO or another legal provision allows it or the user has consented to the processing.

Regarding sensitive personal data​

In general, we do not attempt to collect sensitive personal data through this website or in any other way. In the limited instances where we collect such data, we will comply with the requirements of local data protection laws. If you provide us with sensitive personal data without request, you consent to our use of that information in accordance with applicable law as described in this Privacy Policy.

The term ‘sensitive personal data’ refers to the different categories of personal data for which European and other data protection law(s) define the need for specific treatment, including the need for explicit consent in certain circumstances.

Do we share your personal data with other Camelot Group companies and external parties?

We may share personal data with other Camelot Group companies that may be located in other countries. It may be necessary for us to provide our contracted service providers and consultants with access to the personal data you provide (e.g., if we host a joint event, forum, webinar). For the transfer of personal data to a country outside the EU / EEA, we will always take the necessary steps to ensure adequate protection of your personal data in accordance with Art. 44 -49 DSGVO.

What about data security?​

As an international company with global IT systems, we may route, store or transfer personal data collected by us internationally within the Camelot Group or from our suppliers in accordance with applicable data protection laws.

We take adequate measures to maintain the security of the personal data collected. Concerning your use of our website, you should be aware that due to the open nature of the internet, information and personal data may flow over networks that connect you to our systems without security measures, and may be accessed and used by people who should not receive it. We would like to point out that data transmission over the internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Our website may occasionally contain links to or from the sites of our partners, social media, or other Camelot Group companies. If you follow a link to any of these sites, please note that each of these sites has its own privacy policy and we do not assume any responsibility or liability for those policies or sites. Please check the relevant policies before submitting any personal data to these sites.

How long will your data be kept and what rights do you have regarding your stored data?​

We store personal data only as long as it is necessary for the respective purpose of collection or as long as you have given your consent, as long as there are no legal obligations to the contrary, e.g. commercial or tax law retention periods. You have the right to information about whether we have personal data about you. If this is the case, you can request access to this personal data and its correction if the data is incorrect.

In principle, we do not make decisions solely by automatic measures; however, should we do so, you have the right to object.

You can contact us at any time to exercise your rights.

Elixum complies with the data protection laws applicable in the European Economic Area, which, where applicable, include the following rights:

What information do we collect on the Elixum website?

The Elixum website is first and foremost a business tool to help you learn more about us. Our website is managed by Camelot ITLab GmbH (Hosting Provider). We want you to feel safe when you visit our website and are committed to protecting your privacy there.

Elixum collects the information on its websites in two ways:

(1) Directly, for example, when you provide information to subscribe to a newsletter, download a study or register for one of our events;

(2) Indirectly, for example by using certain technologies on our website.

We may collect and process the following information:

If you wish to do without the advantages of our cookies, you can read in the help function of your browser how to set your browser to prevent it from accepting new cookies or to delete existing cookies. There you can also find out how to block your browser for all new cookies or which settings you have to make to get a hint for new cookies.

If this information relates to you or if you are identifiable through this, we treat it as “personal data”.

How do we use the information collected through the website?​

We use personal data to provide the information you request, and for other purposes that we describe to you at the time of collection or that are obvious to you, for example

How do we use the information collected through the website?​

Cookie Consent with Borlabs Cookie:

Our website uses the Borlabs cookie consent technology to obtain your consent to the storage of certain cookies in your browser and for their data privacy protection compliant documentation. The provider of this technology is Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg, Germany (hereinafter referred to as Borlabs).

Whenever you visit our website, a Borlabs cookie will be stored in your browser, which archives any declarations or revocations of consent you have entered. These data are not shared with the provider of the Borlabs technology.

The recorded data shall remain archived until you ask us to eradicate them, delete the Borlabs cookie on your own or the purpose of storing the data no longer exists. This shall be without prejudice to any retention obligations mandated by law. To review the details of Borlabs’ data processing policies, please visit https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/

We use the Borlabs cookie consent technology to obtain the declarations of consent mandated by law for the use of cookies. The legal basis for the use of such cookies is Art. 6 Sect. 1 Sentence 1 lit. c GDPR.

Google Analytics:

Our website uses functions of the web analysis service Google Analytics. The provider of this tool is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. This service examines, among other things, the origin of our website visitors, their length of stay on individual pages and the use of search engines, thus allowing better monitoring of the success of advertising campaigns.

Google Analytics uses so-called “cookies” (text files which are stored on your computer and which enable an analysis of your use of the website). The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

However, in the event that IP anonymization is activated on this website, your IP address will be shortened by Google in advance within member states of the European Union or in other states which are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.

Google Privacy Policy: https://policies.google.com/privacy?gl=EN&hl=en

Disabling the storage of cookies from Google Analytics:

You can prevent the storage of cookies by adjusting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

You can refuse Google Analytics tracking by clicking on this link (a cookie is stored in your browser to save your preferences)


So-called “web beacons” are used and “cookies” are also set, which are stored on your computer and enable us to analyze your use of the website. Hubspot will use the information collected (e.g., IP address, geographic location, browser type, length of visit and pages viewed) to generate reports about your visit and the Elixum pages you visited.

When subscribing to Elixum e-mail news and obtaining studies and other documents, Hubspot also allows us to link a user’s visits to the Elixum website with their personal data (especially name and e-mail address) based on their consent, thereby collecting personal data and informing users individually and specifically about preferred topics.

If collection by Hubspot is generally not desired, the storage of cookies can be prevented at any time by appropriate browser settings. For more information about how Hubspot works, please see Hubspot’s Privacy Policy.

Hubspot Privacy Policy: http://legal.hubspot.com/de/privacy-policy

Which social media services are integrated on our website?

So-called social media services are integrated into our website. With the help of these services, you can recommend articles from our website. These are only integrated on our website as links to the corresponding services. After clicking on the integrated icon, you will be redirected to the page of the respective provider, i.e. only then will user information be transferred to the respective provider. For information on how your personal data is handled when using these websites, please refer to the respective data protection regulations of the providers.

How does Elixum use personal data for marketing purposes?

The majority of the personal data we collect and use for marketing purposes relates to individual employees of our customers with whom we maintain an existing business relationship. In addition, we may obtain contact information from public sources, including content published on public and social media websites, to establish initial contact with a relevant person at a customer or other company.

In accordance with applicable marketing regulations, we send promotional emails to individuals at our customers’ premises or at those of other companies with whom we intend to establish or maintain a business relationship. For existing business relationships, we use Hubspot. Our targeted e-mail messages (e.g. as part of a mailing campaign for trade fairs, forums, webinars, business breakfasts) contain cookies and similar technologies that allow us to find out whether you have opened an e-mail message we have sent.

When you click on a link in a marketing e-mail sent by Camelot, we use a cookie to record which pages were viewed, which hyperlinks were clicked, and what content was downloaded from our websites. 

Hubspot Privacy Policy: http://legal.hubspot.com/de/privacy-policy 

Targeted e-mails from Camelot may contain additional privacy information as required by applicable law.

Where do we store your data?​

You may exercise your right to opt-out of marketing communications with you by ticking certain boxes on the forms we use to collect your personal data or by using the opt-out mechanism in the emails we send to you. You may also opt out of marketing communications or have your personal data removed from our Customer Relationship Management (CRM) database at any time. Please contact dataprivacy@elixum.com for this purpose.

In these cases, we will retain a minimum of personal data to record that you have been removed from marketing communications to prevent you from being contacted again.

Who can you contact regarding questions about data protection/ rights/complaints?

Please contact us if

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