Consumer goods companies are dealing with multiple changes and constraints: highly volatile demand due to marketing campaigning, shifting buying behavior, continuous price adjustments, multiple sales channels, and an ever-increasing speed of new product introduction.

The on-shelf availability of products must be secured, whereas the runners are changing rapidly. E-Commerce adds to this unpredictability and increases the need for agility.

Stuck in the middle of this demand uncertainty, high manufacturing costs and rising raw material prices, consumer goods manufacturers must be enabled to optimize the planning of the regional and even local supply chains, synchronize demand and supply in close to real-time and level production on bottleneck resources for increased OEE.

Special planning features of Elixum Avatar for the consumer goods industry:

• End-to-end visibility and planning to support and effectively respond to marketing demand creation
• End-to-end inventory management from the sales affiliate to manufacturing and supplier
• Campaign planning and optimization in both production and packaging lines – cyclic scheduling with product wheels
• Advanced scenario planning
• Shelf-life planning
• Integrated planning and VMI with customers